Digital Marketing Course
Digital marketing is essential for businesses today; no small or large business can survive without it. It’s mandatory to connect, grow, and thrive online.
Digital Marketing Course for Beginners
Table of Contents
Course Overview
Duration: 3 Months
Schedule: Monday to Thursday
Format: In-Person Classes with Online Assignments
Course Description
Get started with our Digital Marketing Course, designed for beginners who want to understand the basics of online marketing. This course focuses on teaching the core concepts, tools, and techniques to help you build a strong foundation in digital marketing. Learn how to use social media, email marketing, and basic online advertising to promote products, services, or personal projects.
Course Structure
In-Person Classes:
Attend hands-on sessions that will introduce you to the world of digital marketing, focusing on simple and practical applications.
Online Assignments:
Work on real-life projects and assignments to reinforce your classroom learning and gain practical experience.
Weekly Breakdown
Weeks 1-2: Introduction to Digital Marketing
- Overview
- What is Digital Marketing, and Why is it Important?
- Understanding Online Marketing Channels (Social Media, Email, Websites, etc.)
Weeks 3-4: Social Media Marketing Basics
- Introduction to Popular Social Media Platforms
- Creating and Managing Social Media Accounts
- How to Post Content and Interact with Followers
Weeks 5-6: Email Marketing Fundamentals
- Introduction to Email Marketing Tools
- Setting Up and Sending Simple Email Campaigns
- Writing Emails that Get Attention
Weeks 7-8: Online Advertising Made Simple
- What Are Online Ads?
- Creating Basic Social Media Ads
- Boosting Posts for Better Reach
Weeks 9-10: Building Your Digital Presence
- Creating a Basic Website or Blog
- Using Free Tools to Design and Brand Your Online Presence
- Adding and Managing Content on Your Website
Weeks 11-12: Final Project and Wrap-Up
- Capstone Project: Design and Present a Basic Digital Marketing Campaign
- Peer Feedback and Discussion
- Course Summary and Future Opportunities in Digital Marketing
Learning Outcomes
By completing this Course, you will:
- Understand the key components of digital marketing.
- Use social media platforms to promote content effectively.
- Set up and run simple email marketing campaigns.
- Create basic online ads to reach wider audiences.
- Build and manage a basic online presence with websites or blogs.
Enrollment & Fees
Registration Process: Enroll by visiting our website or contacting us directly. Seats are limited!
Course Fees: PKR 15,000 (includes all materials and online resources).
Discounts/Promotions: Register by 1 February 2025 to avail of a 50% discount.
Instructor Information
Learn from professionals with years of experience in digital marketing. Our instructors are committed to helping you understand the basics and get started on your digital marketing journey.
Enroll Now!
Don’t wait to kickstart your career in online marketing. Join our Course for Beginners and start building your skills today!