SEO Course

SEO Course for Beginners

Overview

Duration: 3 Months
Schedule: Monday to Thursday
Format: In-Person Classes with Online Exercises and Projects

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Course Description:

Step into the world of Search Engine Optimization (SEO) with our comprehensive course designed for beginners. Whether you’re a business owner looking to improve your website’s visibility or an aspiring digital marketer, this course will provide you with the tools and knowledge you need to succeed in the ever-evolving world of SEO. From the basics of on-page SEO to advanced strategies for boosting your rankings, this course will set you on the path to becoming an SEO expert.

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Basic Course Requirements

Applicants must have a laptop, be computer literate, proficient in English writing, and possess a minimum qualification of Matriculation. The course is open to individuals with educational backgrounds ranging from Matric to university degree holders.

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SEO Course Structure:

In-Person Classes:
Engage in live, in-person sessions Monday through Thursday, led by expert instructors. These sessions will include practical demonstrations, interactive discussions, and hands-on exercises to help you grasp SEO fundamentals.

Online Projects:
Complement in-class lessons with online exercises, including real-world assignments where you’ll implement SEO techniques to optimize websites and improve search engine rankings.

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Weekly Breakdown:

Weeks 1-2: Introduction to SEO & On-Page Optimization

• Understanding SEO: What is SEO and why is it important?
• Exploring search engines and how they work
• Keyword research basics
• On-page SEO fundamentals (title tags, meta descriptions, headers)
• Optimizing content for search engines
• Introduction to Google Search Console

Weeks 3-4: Technical SEO & Website Performance

• Site structure and URL optimization
• Implementing SEO-friendly navigation
• Understanding page speed and mobile optimization
• Image optimization for SEO
• Fixing common SEO errors (broken links, redirects, etc.)
• Introduction to Google Analytics and performance tracking

Weeks 5-6: Content Creation & Link Building

• Importance of high-quality content for SEO
• Writing SEO-optimized blog posts and articles
• Understanding keyword density and placement
• Link building strategies for improving SEO
• Backlink analysis and management
• Social signals and their effect on SEO

Weeks 7-8: Local SEO & User Experience (UX)

• Introduction to local SEO and Google My Business
• Optimizing for local search results
• Building citations and local backlinks
• UX best practices for SEO
• User intent and how it impacts rankings
• Mobile-first indexing

Weeks 9-10: Advanced SEO Techniques & SEO Tools

• Schema markup for enhanced search visibility
• Using tools like SEMrush, Ahref, and Moz for SEO analysis
• Advanced keyword research strategies
• Analyzing competitors’ SEO strategies
• How to perform a complete SEO audit

Weeks 11-12: SEO Reporting & Final Project

• Creating SEO reports and tracking KPIs
• Understanding and interpreting data from Google Analytics
• Building and presenting an SEO strategy for a business
• Final Project: Optimizing a website’s SEO from scratch
• Peer reviews and constructive feedback
• Course review and next steps in your SEO journey

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Learning Outcomes:

By the end of this course, you will be able to:

• Perform in-depth keyword research and optimize web content
• Implement technical SEO strategies to improve site performance
• Execute content creation techniques that drive traffic and improve rankings
• Build high-quality backlinks and manage local SEO
• Use SEO tools to monitor and track performance
• Create and present comprehensive SEO strategies for any website

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Enrollment & Tuition Fee

Registration Process: To enroll, visit our website or contact us directly. Spaces are limited, so be sure to secure your spot early!
Course Fees: The total fee for the course is PKR 15,000, which includes all instructional materials and access to online project resources.
Discounts/Promotions: Early-bird registration by 1 February receives a 20% discount.

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Instructor Information:

Our instructors are seasoned SEO professionals with years of experience in digital marketing and search engine optimization. They are committed to providing personalized support and guidance throughout the course to ensure your success in mastering SEO.

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Start Your SEO Journey Today!

Ready to enhance your digital presence? Enroll now in the Introduction to SEO course and take the first step toward optimizing your website and growing your online business!